Be Maad was born because Laura, its designer, loved jewelry. But sincere, high-quality and everyday jewelry.
Laura learned to understand jewelry by getting familiar with the raw materials and the art of jewelry making - always a pen in hand to sketch a new piece following her inspirations.
She infuses her collections with her personal inspirations, creative and classic all at once, to create jewelry that will fit every woman's style, without compromising on pieces with character - "be mad".
She discovered the secrets of stones and she knows them by heart. She knows that a real labradorite is veined, that a real piece of jewelry is more than just an assembly of parts, and that each woman has her own particular stone.
Therefore at Be Maad, jewelry is undeniably different and more importantly, transparent. Each piece is handcrafted in our workshops. We unveil the mystery of stones and where they come from. From sketches and drawings, to tests and raw materials, Be Maad offers fully transparent character pieces for everyday wear.