The adventure Be Maad started during a trip in India. As the designer met with passionate craftsmen and discovered fabulous stones and materials, she decided to take on a new journey and adapt traditional jewelry, from different countries into new fashion trends.
The brand is inspired by this story. Be Maad comes from « made in » to remind that Be Maad’s jewelry is handcrafted all over the world and from « be mad » as Be Maad’s jewelry will unveil all sides of woman’s personality, allowing her to reinvent herself everyday with pieces of unique jewelry.

The designer finds inspiration in her travels all around the world to create solar and ethnic jewelry that you can wear easily every day. All pieces of jewelry have a real identity and always highlight the power of gemstones. The designer wants people to be able to recognize her jewelry, to mix all the pieces together to explore the unlimited combinations.