Be Maad comes from “made in” to remind that Be Maad’s jewelry is handcrafted all over the world, and from “be mad” as Be Maad’s jewelry aims to unveil all sides of woman’s personality, allowing her to reinvent herself everyday with unique pieces of jewelry.
The adventure started during a trip in India. As Laura Attias, the designer, met with passionate craftsmen and discovered fabulous gemstones and materials, she decided to create a line directly inspired by traditional jewelry and to adapt it to new trends.
The designer uses gemstones from all over the world. Flat, set on a ring or integrated in a cuff, these gemstones are natural and their color may vary from one piece of jewelry to another.